This report on DVR trends claims that most DVR usage is by power users (30% of the users account for 71% of the usage) and that most DVR users only watch one-third of their content in a time shifted manner. This leads to the conclusion that DVR usage does not erode television viewing as much as has been portrayed by TV networks, and ignores the fact that DVRs may contribute to higher rates of television watching.
Friday, September 12, 2008
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