Fox launched Remote Free TV with Fringe, with the concept that shorter commercial breaks mean people are more likely to watch the ads. They'll be doing this initiative with Fringe and Joss Whedon and Eliza Dushku's new show Dollhouse. And apparently the results are in, that people really do watch more of the ads when the breaks are shorter. Of course, it doesn't actually make more people watch the show, since people are drawn to the content, not the overall "less commercials, more content" concept. But cool nonetheless.
Wednesday, October 08, 2008
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