Fox is trying something new by having half of the amount of normal ad time for two new shows, Fringe and Dollhouse. So those shows will run approximately 10 minutes longer than normal shows... When I first heard about this, I thought it was going to be a "one hour commercial free premiere", which they have done for a number of other shows, like 24, Alias, etc. But it turns out this is going to be an ongoing thing (unless it goes down in flames). It will be interesting to see if Fox can successfully charge a premium for shows that have less ad time. So far, they have succeeded in selling ads for higher, but much will depend on how the shows actually do when they air.
Wednesday, June 11, 2008
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