The pitfalls of wedding ad campaigns

I swear, I'm so sad every time I open up a wedding magazine and I see the pictures of Emilie De Ravin, since she and her husband split up after only a few months. However, JCPenney continues to use their pictures in their print campaigns as well as on their website. I guess they paid their money, so they'll get their money's worth, and Emilie probably isnt't reading a lot of wedding magazines, but it's pretty sad. I liked the LeAnn Rimes pictures much more, since her husband is pretty cute and they're still together! I guess JC Penney's is assuming that most people don't slavish follow celebrity gossip as much as I do...