American Eagle is starting a new chain that will be aimed at the 25-40 year old market. So nicer than AE, but also pricier. It also looks like J.Crew is starting a twenty/thirtysomething brand as well... Is it bad that I'm pretty excited about this?
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2 comments:
i saw signs for Martin&Osa at my mall, Tyson's, and had NO idea what it was. in fact, it sounds like a jewelry store, so maybe they should re-think that name, haha. but i think i may check it out. i'm strictly anti-abercrombie, and now that i know that A&F also created Ruehl (the most pretentious store ever), i think my feelings are further solidified.
I think I'm going to seek out the SF store the next time I'm down there. I'll have to see what the clothes look like. Or I guess I could actually check out the website when it goes live...
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