NY Times has an interesting article about how DVRs are affecting TV ratings. Apparently about 20% of households now have DVRs and there are certain days that are more popular for watching on DVRs - one of which is, no surprise, Friday. Apparently CSI was watched by more people on Friday night, than watched all by one of the the actual Friday night broadcast shows (Numb3rs beat out DVR CSI). How I Met Your Mother gains 52% in ratings when DVR watching is included. And apparently, there will now be ratings for specific commercials, but that data won't be in until mid-October for the season premieres of shows.
Monday, October 08, 2007
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